SKIMS is a really popular brand and their brand is also valued at $4Bn currently. This goes to show how popular their line of products are. Their brand is so popular that they have become a household name now.
In this article, I will be discussing SKIMS micro bikini and their other line of products as well. Keep reading till the end of the article to find out more information about the same!
About SKIMS
SKIMS is a really popular American clothing and shapewear brand that was co-founded by Emma Grede, Kim Kadarshian & Jens Grede. Their line of clothing and wear focuses mainly on inclusivity and body positivity. They also actively practice sizing that is inclusive of their linewear.
Net Worth
As of the month July of 2023, the shapewear brand of Kim K’s stands at an exclusive worth of $4Bn. This net worth is much up from the previous year (2022) when its value was estimated at $3.2Bn.
Origin Of The Brand
The company was originally founded in June (2019), by Kim K. and Jens Grede (Swedish entrepreneur). The accreditation for the company’s unique logo had been given to Kanye West (Kim’s ex-husband).
Before creating this line of wear Kim K. was inspired by her way of altering clothes. She claimed that she had always been designing shapewear for the past 15 years of her life.
The initial launch of SKIMS resulted in a collection of revenue of more than $2Mn in profit. The company sold out all of its merchandise within the first 10 minutes of going live.
Product Line
SKIMS is a brand that sells loungewear, swimwear, shapewear, and other accessories as well. Their products for women’s wear include bras, SKIMS micro bikini, dresses, shorts, tops, bodysuits, cover-ups, hoodies, underwear, slides, and sweaters.
Towards the end of the previous year (2023), they also announced their new venture into selling menswear. The men’s collection includes selling a collection of briefs, undershirts, boxers, tank tops, leggings, and t-shirts.
SKIMS Women’s Wear
The following are some of the best collection wear for women under their brand:
SKIMS Fits Everybody
This is the most widely beloved and iconic collection of the SKIMS brand to date. The Fits collection under this line consists of a lot of basics, stretchy underwear, dresses, and lifting bras. The bodysuits of Fit Everybody are amazing as well!
SKIMS Cotton Jersey
Their collection of Cotton Jersey has also gotten a lot of positive reviews from women around the world. These are of relaxed fit and feel soft on the skin. You would have trouble deciding to get out of this one as it feels that good and comfortable to wear it.
SKIMS Soft Lounge
This is the viral Long Slip dress that everyone in TikTok has been going on and on about. This was one of the top purchased products for the year 2023. The fabric of this dress is stretchy and soft as well.
Keep reading till the end of the article to find out information about SKIMS bikini micro!
SKIMS Men’s Wear
The following are some of the best collection wear for men under their brand:
SKIMS Sports Mens Muscle Tank
The SKIMS muscle tank is made of nylon and is a perfect workout staple wear. It is constructed with an ultra-stretch fabric that is 4-way and also has sweat-wicking and quick-drying capabilities.
SKIMS Cotton Mens Boxer Briefs
There are a lot of men who prefer cotton material for their boxers. These particular boxers are made of mid-weight cotton and hug the body just the right way while still remaining breathable and comfy. This particular line of briefs are more famous because they are very breathable in nature.
SKIMS Cotton Mens T-Shirt
This is the perfect wear for layering under jackets and hoodies or even wearing it as relaxing wear. The build material of this is also mid-weight cotton and it also features just a hint of stretch. This is the perfect staple wear for a leisure day indoors.
Controversies
You definitely must have heard about their micro bikini SKIMS wear? Well if you do not happen to know any of it then I have all of the deets for you here.
So, SKIMS had launched a Micro bikini line of wear for women. It is exactly what it sounds like — a tiny, bite-sized bikini. But, that was subject to a lot of controversy and faced criticism. Now, keep in mind how I discussed before that their line of wear heavily focuses on body inclusivity and diversity, but with the launch of this bikini wear, it wasn’t the case.
There were loads of reviews on TikTok claiming how the SKIMS micro bikini was far from inclusivity and was not made with the very plus-sized people in mind.
Particularly, there had been a TikTok video that amassed over 7Mn views in total regarding the topic. The user compared the peak prices of the items and then compared their size to that of simple drawstrings. Moreover, their brand also backlash over using greenwashing and false advertising tactics on SKIMS micro bikini pictures.
To Wrap It Up!
Even after all of the received backlash their line of wear continues to be popular despite being super expensive. This is all due to its tactic of influencer marketing that makes the sales.
Also, if you want to try out the SKIMS micro bikini then go for it, but don’t be majorly disappointed with the associated uncomfy-ness of wearing it.
Thank you for reading this particular article up till here. I hope you found the information regarding the “SKIMS micro bikini” useful.
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